Our advertiser team has put together a list of frequently asked questions about our network to help inform new advertisers about our services. Below is a list of some of the top questions that we've received.
Neverblue operates on a Cost-per-Action (CPA) model in which payment is based solely on qualifying actions such as sales or registrations. It is an online advertising model where the advertiser only pays for a specified action linked to the advertisement.
Advertisers do not pay up front for advertisement, instead only pay when a lead or sale is generated. Affiliates receive commissions when the lead or sale is generated from the ad they are running.
What is an Affiliate?
An affiliate, also known as a publisher, is any owner of online media where an advertisement can be placed and viewed by consumers; can be website owners, newsletter publishers, search engine marketers etc.
What is an Advertiser?
An advertiser, also known as a merchant, is a company that sells a product or service online. Affiliates promote an advertiser's product or service by placing the advertisement on their own websites, e-mail campaigns and search listings in exchange for a commission.
How does Neverblue fit in with Advertisers and Affiliates?
Neverblue connects Affiliates with Advertisers via our proprietary affiliate platform. Advertisers post ads on the network and the affiliates take the ads they want to promote. Neverblue's affiliate network gives advertisers enhanced exposure and affiliates higher payouts.
What is Performance Marketing?
Performance marketing is essentially low risk marketing, meaning you only pay when a lead or sale is generated. Unlike traditional marketing where you pay for an advertisement up front, advertisers only pay when a lead or sale is generated.
Everyone! Neverblue's advertisers range from medium to large corporations including members of the Fortune 1000.
How much are they spending?
In 2008, it is estimated that online marketers will spend $2.1 billion on affiliate marketing. source: BNet Business Network
What creatives do I need to make?
You will need to be able to make banners, landing pages, email creatives, portal pages, keyword lists and lead forms.
What metrics can I provide to ensure my campaign gets off to a quick start?
As an advertiser you can provide us with information related to what creatives have worked for you in the past, what your key markets and target demographics are and how much you want to spend on campaigns.
What should I have in place in the way of tracking?
You will want your developers to be able to put pixel on your conversion page; however, you will first need to identify what your conversion page is. In addition, you should also identify what page your visitors will be sent to once they click through an advertisement.
